Product and Pitch
Know what you're selling. Features, competitors, architecture, and how to demo.
Blue Collar Voice Features
24/7 AI Receptionist
Every call answered professionally. Configurable ring delay to match your preference.
Say this: "When you're under a sink, who's answering your phone? We are."
Website Chatbot
Same AI that handles your calls, now on your website. Captures leads via chat 24/7.
Say this: "Visitors on your website at midnight can chat with your AI and book appointments."
Smart Scheduling
AI books appointments directly into their calendar. No double-booking.
Say this: "Customer calls, appointment shows up on your calendar. That's it."
Lead Qualification
Captures job details, urgency, contact info. Filters spam and solicitors.
Say this: "AI captures what they need, how urgent it is, and texts you the summary."
Instant Notifications
Text or email summaries after every call. Know what's happening in real-time.
Say this: "Finish the job, check your phone, see every call that came in."
Custom Voice & Script
AI sounds like their business. Custom greetings, FAQs, accents, and multiple languages coming soon.
Say this: "It's not a robot. It sounds like your receptionist, with your name and your services."
Pricing Guide
Voice AI receptionist for small teams (up to 5 users)
- 24/7 AI voice receptionist
- Unlimited calls
- Up to 5 users
- Call dashboard & transcripts
- Email summaries to business owner
- Urgent call transfer to live number
- CRM integration
- Website chatbot
✓ No setup fee
Voice AI + CRM integration for teams of 6+
- Everything in Starter
- Unlimited users
- Integration with existing CRM
- Website chatbot
- Custom voice & script
- Priority support
Coming soon: Our own built-in CRM included as an alternative to third-party integrations.
Setup fee: $999 one-time (covers CRM integration setup). Waived with 3-month commitment.
Sales tip: Ask how many people need access. 5 or fewer? Starter at $249/mo — voice AI receptionist, call dashboard, email summaries, no setup fee. Easy yes. 6+ people or need CRM integration? Pro at $499/mo. The setup fee covers CRM integration work — waive it with 3-month commitment to create urgency and lock in the deal.
Competitors
Spreadsheets & Voicemail
Everyone (the default) • Free80% of callers don't leave messages. They just call the next plumber. You're losing thousands.
Against them: "What percentage of those callers actually leave a message? Studies show 80% don't — they just call your competitor."
ServiceTitan
Large HVAC/Plumbing • $200-500/tech/moMassive, expensive CRM. AI is bolted on ('Titan Intelligence'). Overkill for small shops, and their AI sucks.
Against them: "Great for big companies with 20 trucks. But for your size? Overkill and overpriced. We do one thing better than anyone."
Housecall Pro
Small-Medium trades • $49-199/moScheduling software, not AI. Still need someone to answer the phone. They're not solving the real problem.
Against them: "Good CRM. But who answers the phone? That's the gap we fill."
Jobber
Home services • $49-249/moZero AI. Just another CRM. Great if you want to manage jobs you already have. Doesn't help you catch new ones.
Against them: "Same story — great for managing jobs you already have. Doesn't help you catch the ones ringing right now."
Smith.ai
Professional services • $210-600+/moAI + human hybrid. Expensive. Not built for trades — they're focused on lawyers and accountants.
Against them: "They're $600/month and focused on lawyers. We're $249-$499 and built for trades."
Ruby Receptionists
Professional services • $235-1,095+/moHuman receptionists. VERY expensive. Great service, but $1,000/month? For a plumber? Come on.
Against them: "You want to pay $1,000/month for a receptionist? Or $249-$499 for AI that never calls in sick?"
Our Positioning: The Trojan Horse
We're not a CRM... yet. ServiceTitan, Jobber, Housecall Pro — they manage jobs after you win them. We help you win more jobs by never missing a call. We integrate with their CRM, not compete with it.
But here's the play: Every competitor in this space is trying to bolt AI onto legacy systems. We're building AI-native from the ground up. The voice receptionist is just the beginning — our Trojan horse that gets us in the door.
The vision: A tradesperson speaks into their phone and the app does everything — sends invoices, books appointments, updates the CRM, emails customers, dispatches crews. No typing. No clicking. Just voice. We're building the full platform, with AI and voice powering everything.
Architecture (If They Ask)
VAPI Voice Platform
Voice Agent InfrastructureVAPI connects our voice agents to phone systems seamlessly. We use the best voice models available —Eleven Labs, Deepgram, and others — for natural-sounding conversations. Customers can choose custom voices, accents, and we're launching multiple languages soon.
Why: Best voice quality in the market. Customers can't tell it's AI.
Next.js Dashboard
Customer PortalModern web dashboard where customers see all calls, transcripts, and analytics. Mobile-responsive.
Why: Fast, beautiful, works on any device.
Supabase
Database & StorageEnterprise PostgreSQL database with real-time updates. Call recordings stored securely in the cloud.
Why: Bank-level security. Data is encrypted and backed up automatically.
Clerk Auth
SecurityEnterprise authentication with multi-user support. Team members can have different access levels.
Why: Secure login, team management, no security headaches.
Demo Tips
Start with their pain
Before showing anything, ask: 'When you're on a job, what happens to incoming calls?' Let them describe the pain. Then solve it.
Call their actual number
Pull up their business and call it live. Show them their current experience (voicemail, no answer). The contrast sells itself.
Demo the AI call
Call our demo line. Let them hear the AI answer, ask questions, capture info. This is the 'wow' moment.
Show the lead capture
Show what the business owner sees: text notification with caller name, job details, urgency, callback number. Instant.
Show the dashboard
Quick view of all calls, transcripts, lead quality. 'Here's your phone life, organized.'
End with the math
Average job = $800. Miss 10 calls/week = $8,000/month lost. We cost $249-$499. ROI in 1 extra job per month.
Universal Objection Handlers
"AI can't handle complex questions"
→ That's only partially true. You'd be surprised what our AI can handle — the more information you give us about your business and services, the more detailed our agents can be. And they only get better over time as we learn your business. For truly complex stuff, AI captures the lead and you close the deal. It's a receptionist that qualifies, you convert.
"My customers want to talk to a real person"
→ For some customers, yes — and our AI can transfer to a live number anytime. But here's the thing: after hours and on weekends, it's better to have an AI respond than nobody at all. You automatically lose business if no one picks up. Many of our customers start with just after-hours and weekend coverage, then switch to full-time because the AI performs better than expected.
"I already have ServiceTitan/Jobber/etc."
→ Great! We integrate with it. Blue Collar Voice answers calls, your CRM manages jobs. Best of both worlds. We're not competing, we're completing. And we're building out our own platform too — imagine talking to your phone to send invoices, schedule jobs, update records. AI and voice powering everything. That's where we're headed.
"I don't trust AI"
→ Fair. Try it free for two weeks. Listen to the calls. If it doesn't impress you, walk away. Zero risk, no credit card required to start.
"$249/$499 is a lot"
→ What's your average job worth? $800? $1,500? You need ONE extra job per month to pay for this. How many calls are you missing?
"What about the $999 setup fee?"
→ That covers custom configuration, voice training, and CRM integration setup. But here's the deal: commit to 3 months and we waive it entirely. You were going to use it for at least 3 months anyway, right?